Staff Manager, Marketing - Partner Programs (Remote work possible) ID-2479
General Summary
As Staff Manager, Marketing - Partner Programs, you will be responsible for shaping the strategy, evolving the programmatic structure, and driving co-marketing programs for Qualcomm Advantage Network (QAN), a company-wide partner program that unites diverse business initiatives into one unified network.
This includes collaboration with global sales, BD and product marketing teams to drive successful partner journeys in support of company growth areas (AI/ML, IoT, AR/VR, automotive, wearables and more), including delivering on membership and engagement targets for go-to-market benefits.
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You will work with and inspire global, regional, local marketing, and cross-functional teams by defining and facilitating high impact growth strategies through partners.
Responsibilities
- Manage and evolve program operations, addressing changing business requirements and opportunities for greater efficiencies and benefits to Qualcomm and its partners
- Build business requirements and lead cross-functional team of business analyst, IT, and digital staff in planning and executing program advancements through CRM and web journeys
- Drive analytics structure, working collaboratively with partner initiative leads, business intelligence, and IT to improve ability to track and measure KPIs and make data-driven decisions on partner priorities
- Work in partnership with headquarter and regional marketing, sales and sales enablement staff to create and execute lead generation strategies, campaigns and go-to-market plans with key partners
- Build and maintain highly collaborative relationships with a steering committee of cross-functional stakeholders to ensure close alignment with initiative-specific goals and activations and network-wide co-marketing programs
- Work closely with Marketing Analytics, IT and Partner Sales to understand impact of partner marketing programs and optimize performance, investment, and channel efficiency
While the preferred location of the position is San Diego, CA, remote locations within the United States can be considered.
Minimum Qualifications
- Bachelor's degree and 6+ years of Communications, Marketing, Public Relations, or related work experience.OR
- Associate's degree or equivalent degree and 8+ years of Communications, Marketing, Public Relations, or related work experience. OR
- High school Diploma or equivalent and 10+ years of Communications, Marketing, Public Relations, or related work experience.
Preferred Qualifications
- Master’s degree or MBA
- Bachelor's degree or equivalent practical experience
- 8 years of experience in B2B partner or field marketing with 2 years of experience building and leading marketing teams
- Experience with cross-functional partnerships with global, regional, and local teams
- Experience in program and project management, including working with external agencies/stakeholders
- Ability to think out-of-the-box, analyze problems, execute effectively, and deliver work against deadlines and budgets
- Experience building, developing, and running multiple partner campaigns at a global scale
- Experience with Salesforce or other CRM/PRM solutions
- Ability to thrive in ambiguous and dynamic environments
- Excellent strategic marketing, thought leadership, and organizational skills